The design process to help create a better understanding of the image and personalities within the Five&24 brand.
A script-style typeface was used as the foundation for the Five&24 logo.
The first draft is on the “&” ampersand symbol centered in the middle to focus on the collaborative efforts of the company.
Keeping the form of the backward "F" was important
Using the stem of the "4" aided the foundation for the body form
